Imagine & Color Coming soon

Imagine it. Color it.

A coloring book for iPad that never runs out of pages — fifty new ones every month, and a Studio that draws anything else you can describe.

Coming soon to the App Store See how it works →

Designed for iPad and Apple Pencil. No account, no ads.

You describe it
“A castle in the clouds at the top of a rainbow”
A coloring page of a many-turreted castle standing on clouds at the top of a rainbow.
A clean coloring page, ready to fill in
The same castle coloring page, coloured in: cream walls, pink roofs, a blue sky and a rainbow.
Coloured in, with the palette that ships alongside it
The curated library

Something beautiful is always waiting.

Ten collections, fifty pages, hand-checked before release — and a brand new set on the 1st of every month. They ship inside the app, so the whole library works on a plane.

Two puppies playing with a ball in a flowery meadow.
Playful Puppies
Cute Animals
A turreted castle on clouds at the top of a rainbow.
Cloud Castle
Magical Castles
A gentle whale swimming among bubbles and seaweed.
Gentle Whale
Under the Sea
A reading nook with a window seat, cushions and stacked books.
Reading Nook
Cozy Homes
A friendly dragon resting among clouds and crystals.
Gentle Dragon
Fantasy and Dragons
A greenhouse filled with potted plants and climbing vines.
Secret Greenhouse
Flowers and Gardens
A moon camp with a lander, tents and craters.
Moon Camp
Space Adventures
A valley of friendly dinosaurs beneath tall ferns.
Jurassic Valley
Dinosaurs
An airship floating over rooftops and hills.
Airship Journey
Vehicles and Machines
Winter lanterns hanging above a snowy path.
Winter Lanterns
Seasonal Celebrations
Studio

If you can imagine it, you can color it.

Describe a scene that has never existed. Studio draws it as clean line art with bold outlines and room to fill in — then hands you a palette to match.

A friendly octopus running a tea shop under the sea
A hot-air balloon shaped like a sleeping cat
A library where the staircases are made of books

Twenty themes and two hundred categories to start from, portrait or landscape, and every request screened before anything is drawn.

Line art of a gentle dragon among clouds and crystals.
Line art
The same dragon page coloured in: a green dragon, a grey rabbit, a pink flower and a lily pond.
Coloured in
A reading nook coloring page open on an iPad, coloured in with warm greens, creams and terracotta.

Illustration — a real page, coloured with its own palette

The canvas

Made for the way you color.

Tap to fill, or draw by hand. Five brushes, each with its own size, opacity, hardness and grain — and a blend tool that smudges one color into another the way a thumb does.

Apple Pencil pressurePress harder for a heavier line, exactly as you would on paper.
Pinch, rotate, zoomThe canvas stays sharp however far in you go, so small details stay reachable.
A full color pickerHarmonies, a value ramp, and swatches you save once and reuse everywhere.
Undo anything, then watch it backEvery page can replay itself as a time-lapse, from first stroke to last.
How it works

Three steps, then it's yours.

01

Imagine

Describe what you want to color, or pick from ten curated collections that refresh every month.

“Two puppies playing in a meadow full of flowers”
02

Create

Studio draws it as a clean coloring page in seconds, with a matching palette ready to go.

The same idea drawn as clean line art: two puppies with a ball among flowers.
03

Color

Fill it in with Apple Pencil or a finger. Print it, save it to Photos, or back it up to your own iCloud Drive.

The same puppies page, coloured in.
Pricing

Try it first. Five pages a month, free.

Five starter pages are free every month, plus one Studio generation to try it with. No account, no sign-in, nothing to cancel.

Membership

Imagine & Color Plus

$6.99per month

Auto-renewing. Cancel any time.

  • Every curated page unlocked — all 50 in each monthly release
  • A brand new set of 50 pages on the 1st of every month
  • 5 Studio generations included each month
  • Every brush, the blend tool, color-by-numbers and time-lapse
One-time

Generation packs

For when five a month isn't enough. Purchased generations never expire, and are only used after your monthly Plus generations are spent.

  • 5 generations$2.99
  • 15 generations$6.99
  • 50 generations$19.99

Payment is charged to your Apple Account at confirmation. Membership renews automatically unless auto-renew is turned off at least 24 hours before the period ends. Manage or cancel any time in Settings inside the app, which opens Apple's own subscription settings. Prices shown in US dollars; local pricing is set by the App Store.

What will you imagine?

Imagine & Color is in final review for iPad. Questions in the meantime? We answer every message.

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